Our Methodology

Discovery & Assessment

All of our website projects begin with a Discovery and Assessment phase. During this phase, our team conducts an initial analysis to understand your brand, your target audience and marketing/operational goals. The team looks to obtain, and review information deemed critical to achieving your website objectives.

This may include:

• Mission, organizational goals
• Products and offerings
• Target audience and key audience segments
• Brand guidelines, strategy
• Current and future initiatives and priorities
• Marketing goals, KPIs, past roadblocks/successes
• Operational goals, KPIs, past roadblocks/successes
• Understanding workflows and systems
• Any third-party vendors, applications utilized

We have successfully architected and developed strategies for some of the most highly visible websites in Hawaii.

Our team will also review analytics and run site audits on your current website (if applicable) to get a better idea of how your target audience engages and interacts with your digital platforms.

This may include:

• Reviewing website analytics and traffic reports for main device usage, peaks/valleys in traffic, audience retention and bounce rates, heat maps for scroll/click patterns
• Running a site performance audit
• Analyzing metrics for existing social media and email marketing platforms
• Any other applicable data and metrics (CRM, POS etc.)